17 Social Media Video Tips For TikTok and Beyond

The 17 social media video tips are as follows:

  1. Start with a strategy: Define your goals, target audience, and key message before creating any type of video content.
  2. Use SEO tactics on your video channel: Optimize your content with social SEO tips in mind, such as conducting platform-specific keyword research and organizing the words in your caption thoughtfully.
  3. Storytelling is key: Create clear narratives in your videos that are emotionally engaging, surprising, or otherwise memorable.
  4. The first few seconds are wildly important: Capture your viewers' attention right away with intriguing visuals, bold statements, or questions to draw them in.
  5. Optimize for accessibility: Make sure your videos are accessible to people with disabilities by providing clear visuals, legible text, alt text in your captions, and subtitles or closed captions.
  6. Experiment with length: Test different video lengths to see what works best for your audience, whether it's short videos for quick engagement or long-form videos for in-depth content.
  7. Leverage thumbnails: Create eye-catching thumbnails that accurately represent your video's content and give viewers a clue about what the video is about.
  8. A/B testing: Experiment with video elements like titles, descriptions, and content types to determine what resonates most with your audience.
  9. Before you buy a camera, figure out your best light: Improve your lighting setup as it usually costs less than upgrading your camera.
  10. Don't be so formal: Create more engaging talking-to-camera videos by doing something, like getting ready in the morning or going for a walk, to bring the viewer into your day-to-day life.
  11. Engage with your community: Respond to comments and questions on your videos to build a sense of community and boost engagement and loyalty.
  12. Give viewers something to do: Include clear calls to action (CTAs) in your videos, such as "download now," "share," "comment," or "click the link in the description."
  13. Create platform-specific content: Tailor your videos for each social channel, as what works on TikTok may not work on LinkedIn.
  14. Consistency is key: Maintain a consistent posting schedule to keep your audience engaged and informed about when to expect new content.
  15. Mine your analytics for strategic insights: Analyze your video performance data on each platform to refine your content strategy.
  16. Experiment with AIA: Use AI to brainstorm content ideas, captions, or video script outlines and then edit it to be unique to you and your audience.
  17. Practice, practice, practice: Improve your video content creation by practicing in front of a camera, getting feedback, and getting comfortable filming in different spaces.

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